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Search Engine Optimization

Search Engine Optimization refers to efforts made to affect how a website ranks when keywords or keyword phrases are searched in Google or other search engines. These are known as organic search results.

Anyone starting a business or looking to grow a company should have at least a basic understanding of SEO. On this web page, we will provide comments and recommendations on SEO tools and resources.

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Search Engine Software

Many companies offer the ability to subscribe to online Search Engine Optimization Software. The leaders in this space are Ahrefs, Semrush, and Moz.

The Shift Life Coach recommends Ahrefs. The following are some of the benefits of this software:

  • Find keywords, keyword volumes, and difficulty levels.
  • Audit your website and get ideas on how to improve your SEO
  • Check what your competitors are doing for their SEO
  • Track movements in your site rankings
  • If you hire an SEO Company, you can see what they are doing
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Search Engine Resources

Search Engine Optimization is continuously evolving. Google intentionally secretive on changes they make to their algorithm that affect website rankings.

As a top ranking in Google can be like winning the lottery, many individuals and companies spend significant time analyzing search results. We are fortunate to benefit from daily articles that provide us with guidance on internal and external links, keyword density, suggested length of blogs, etc.

The following are three recommended thought leaders in this area. From them, in a short amount of time, you can learn quite a bit about Search Engine Optimization.

Neil Patel

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Suite F-141

Charlotte, NC 28278


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